Think your expert panel or focus group has an edge on the general population? Think again. Some very provocative thoughts on the use of crowds for corporate decision making.
Books
Some of my favorite reads are collected here. You'll find books on general business, the internet economy, brain physiology and a variety of other topics. In most cases, I've found these to be "must-reads" for those looking to cultivate an "entrepreneurial mindset"
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Particularly interesting given its observations regarding targeting an ever-more specific audience. Narrowcasting is in.
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First, quick impressions make a huge difference. How are you and your brand perceived in a "thin slice"?
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Truly awe-inspiring stories that underscore that the old adage "thinking makes it so" may not be that far off the mark. Great for entrepreneurs who need a reminder that they can change their own perspective.
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Terrific book with some sage advice...particularly for software startups. May not be completely applicable to all businesses - but some interesting ideas.








